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The Upward Co. / Business growth

Business growthby The Upward Co.

Three PDF kits for owners and freelancers doing their own marketing: a plan, a page that gets sign-ups, and an email list. Each has a checklist, fill-in exercises and AI prompts. From $9.

369 pages across 3 kitsPDF, US Letter, prints on A4Start Here sheet in every kitLicence: you and your own team

Start Here page, The Email List Starter KitDone-for-you welcome emails page, The Email List Starter KitChecklist page, The Email List Starter KitGuide 1: Lead magnets page, The Email List Starter KitGuide 2: After purchase page, The Email List Starter KitGuide 3: Abandoned carts page, The Email List Starter KitWorkbook page, The Email List Starter KitWorkbook: your numbers page, The Email List Starter KitPrompts page, The Email List Starter KitToolstack page, The Email List Starter KitEbook contents page, The Email List Starter KitStart Here page, The Lead Magnet & Landing Page KitFreebie Picker page, The Lead Magnet & Landing Page KitChecklist page, The Lead Magnet & Landing Page KitGuide: headlines page, The Lead Magnet & Landing Page KitGuide: body copy page, The Lead Magnet & Landing Page KitWorkbook: headlines page, The Lead Magnet & Landing Page KitWorkbook: buttons page, The Lead Magnet & Landing Page KitPrompts page, The Lead Magnet & Landing Page KitToolstack page, The Lead Magnet & Landing Page KitEbook contents page, The Lead Magnet & Landing Page KitStart Here page, The One-Page Marketing Plan KitThe One-Hour Plan page, The One-Page Marketing Plan KitChecklist page, The One-Page Marketing Plan KitGuide: your value page, The One-Page Marketing Plan KitGuide: brand voice page, The One-Page Marketing Plan KitWorkbook: your customer page, The One-Page Marketing Plan KitWorkbook: your value page, The One-Page Marketing Plan KitPrompts page, The One-Page Marketing Plan KitToolstack page, The One-Page Marketing Plan KitEbook contents page, The One-Page Marketing Plan Kit
Email List Kit · 11Landing Page Kit · 10Marketing Plan Kit · 10Real sample pages from all three kits

The Email List Starter Kit

No email list yet? Start it this week.

For when you know you should have a list. Five welcome emails come already written.

$17 146 pages · 9 files
Plus a one-page Start Here sheet See inside

The Lead Magnet & Landing Page Kit

Nobody signing up? Fix the page first.

For when nobody signs up. Pick the right freebie, then fix the page that offers it.

$17 105 pages · 7 files
Plus a one-page Start Here sheet See inside

The One-Page Marketing Plan Kit

Know who you sell to, what to say, and where.

For when you post when you remember to. The plan fits on one page, with examples.

$9 118 pages · 7 files
Plus a one-page Start Here sheet See inside

Pick your kit.

Different jobs, one payment each. Buy the one for where you're stuck.

The Lead Magnet & Landing Page Kit

105 pages · For when nobody signs up. Pick the right freebie, then fix the page that offers it.

$17Buy · $17
See inside

Biggest kit: 146 pages

The Email List Starter Kit

146 pages · For when you know you should have a list. Five welcome emails come already written.

$17Buy · $17
See inside

The One-Page Marketing Plan Kit

118 pages · For when you post when you remember to. The plan fits on one page, with examples.

$9Buy · $9
See inside

Each kit is its own checkout. All three come to $43 bought one at a time ($17 + $17 + $9). No made-up “was” prices.

Which kit first?

They work in order, but each stands on its own.

Not sure who you're selling to: start with the marketing plan. Know who, but nobody signs up: the landing page kit. Ready to collect and keep emails: the email list kit.