The Upward Co. / Business growth
Business growth · 105-page PDF kit
Nobody signing up? Fix the page first.
First pick the right freebie for your kind of business, with three filled-in examples and their sign-up page words. Then fix the page that offers it: the headline, the words under it, the proof and the button.
Secure checkout on WhopDownload right after paying$17 once, no subscription
8.5 in
Real pages from the PDF.
105 pages, US Letter
- The Freebie Picker: the right free offer for your type of business (Freebie Picker)
- 3 filled-in example freebies, with the sign-up page words for each (Freebie Picker)
- Replace “Submit” with words that say what happens next (Workbook)
- A 20-step checklist to run your page against, top to bottom (Checklist)
- 25 copy-and-paste AI prompts for headlines, buttons, objections and proof (Prompts)
- 105pages in all
- 7PDF files + a Start Here sheet
- PDFUS Letter, prints on A4
- Instantdownload after paying
- $0extra software needed
What owners tell us they hit
Most freebie advice is too general, and most templates only give you a layout. This kit tells you what to offer for your kind of business, then works on the page that offers it, one part at a time.
- 01
You made a free guide or checklist. Hardly anyone downloads it.
- 02
The advice you found is so general it doesn't fit your kind of business.
- 03
It all feels like too much, so the page never gets fixed.
What's inside the kit.
7 PDF files and a one-page Start Here sheet. Every page count below is from the real files.
- 3example freebies, filled in
- 20checklist steps
- 15fill-in exercises
- 25AI prompts
| File | What it does | Pages |
|---|---|---|
 Freebie Picker | Pick the right free offer for your type of business, with 3 filled-in example freebies and their sign-up page words | 4pages |
 Start Here | Your first hour in six steps, and what is in each file | 1page |
 Checklist | 20 steps to test your page against: audience, headline, proof, button, testing | 4pages |
 Guide | How a persuasive page is built: headline, body, call to action, psychology | 15pages |
 Workbook | 15 exercises: rate and rewrite headlines, make over buttons, answer objections | 11pages |
 Prompts | 25 prompts for headlines, buttons, objections and proof, for any AI chat | 14pages |
 Toolstack | 19 copy and page-building tools, grouped by job, with links | 8pages |
 Ebook | The full book: first impressions, buttons, trust and the psychology of persuasion | 47pages |
| All in one | Every file above in one PDF, with the kit cover. Also included: each part as its own PDF. | 105pages |
Read real pages before you buy.
These are real pages from the kit, not mock-ups. Swipe, use the arrows, or pick one from the list.
Your first hour.
This is the order the Start Here sheet in the kit gives you.
- 1Use 'The Freebie Picker' to choose your freebie and fill in its sign-up page.
- 2Run the Checklist against your current page (or your idea).Circle the weak spots.
- 3Read the Guide for the core page structure: headline, body, proof, call to action.
- 4Fill in the Workbook to draft your own headline, offer and button text.
- 5Paste the Prompts into ChatGPT or Claude to get 10 headline options in minutes.
- 6Build the page with a tool from the Toolstack.Several have free plans.
You don't need to read everything before you start.
Is this for you?
Yes, if
- You have a sign-up page or a sales page and few people act on it
- You write your own page words and want a checklist to test them against
- You use AI chat tools and want prompts that ask the right questions
- You build your own pages, with whatever tool you already use
Probably not, if
- You want the freebie designed for you. The kit helps you choose it and write the page for it
- You want a ready-made page design to paste in. This kit is about the words and the structure
- You want a promised sign-up rate. Nobody can honestly promise that
Questions
What exactly do I get?
7 PDF files plus a one-page Start Here sheet, and one all-in-one PDF with everything (105 pages). They come together in one download.
How do I get the files?
Checkout is on Whop. Straight after paying you get the download. Nothing is posted to you.
Is it a subscription?
No. It's $17 once. There's no app and no account to set up with us.
Can I fill it in?
Yes. Print the pages and write on them, or use a PDF app that lets you type or write on files. The prompts are plain text you copy into ChatGPT, Claude or any AI chat tool.
Do I need paid software?
No. Any free PDF reader opens the files, and the prompts work in the free versions of AI chat tools. The Toolstack lists tools to choose from; several have free plans.
Does it help me choose the freebie?
Yes. The Freebie Picker helps you pick the right free offer for your type of business and shows three filled-in examples with their sign-up page words. Designing the freebie itself is up to you.
Can I share or resell it?
For your own use: print or save as many copies as you need for yourself or your team. Please don't resell, share or post the files.
What if it isn't right for me?
Message us through Whop (it's in your purchase receipt) and tell us what happened. Every file is listed on this page and you can read real sample pages before you buy.
Who makes this?
The Upward Co., a small shop that makes practical tools for people building something. We're new, so there are no customer reviews to show yet. We show the real pages instead.
Questions about an order? Message us through Whop (it's in your purchase receipt).
Nobody signing up? Fix the page first.
The Lead Magnet & Landing Page Kit: 105 pages, 7 files and a Start Here sheet. $17 once.
Get the Landing Page Kit · $17Secure checkout on WhopDownload right after paying$17 once, no subscription