The Upward Co. / Business growth
Business growth · 118-page PDF kit
Know who you sell to, what to say, and where.
Fill in one page: who you sell to, what you say and where you say it, with three filled-in example plans to follow. The checklist, workbook and prompts are there when you want to go deeper.
Secure checkout on WhopDownload right after paying$9 once, no subscription
8.5 in
Real pages from the PDF.
118 pages, US Letter
- The One-Hour Plan: your whole plan in 10 boxes on one page (One-Hour Plan)
- 3 filled-in example plans to follow (One-Hour Plan)
- A fill-in formula that puts what makes you worth choosing into one sentence (Guide)
- 35 copy-and-paste prompts that turn rough notes into a customer profile (Prompts)
- A short exercise for choosing channels, so you stop trying to be everywhere (Workbook)
- 118pages in all
- 7PDF files + a Start Here sheet
- PDFUS Letter, prints on A4
- Instantdownload after paying
- $0extra software needed
What owners tell us they hit
A plan doesn't need to be long. It needs three answers: who you sell to, what you say to them, and where you say it.
- 01
You post when you remember to, and you're not sure who it's for.
- 02
The best-known plan book runs to about 240 pages. You'd need a week off to use it.
- 03
You wanted to see a finished plan, and there wasn't one to look at.
What's inside the kit.
7 PDF files and a one-page Start Here sheet. Every page count below is from the real files.
- 10boxes on one page
- 3example plans, filled in
- 21fill-in exercises
- 35AI prompts
| File | What it does | Pages |
|---|---|---|
 One-Hour Plan | A one-page plan to fill in, plus 3 filled-in example plans | 6pages |
 Start Here | Your first hour in six steps, and what is in each file | 1page |
 Checklist | 19 steps that make up the plan: customers, value, voice, goals, channels, budget | 5pages |
 Guide | How the parts of the plan fit together, with a worked example customer | 21pages |
 Workbook | 21 exercises: customer profile, your value in one line, brand voice, goals, budget | 17pages |
 Prompts | 35 prompts that turn your notes into customer profiles, pitches and plans | 9pages |
 Toolstack | 15 tools for research, tracking and planning, with links | 9pages |
 Ebook | The full method, including customer journey maps | 49pages |
| All in one | Every file above in one PDF, with the kit cover. Also included: each part as its own PDF. | 118pages |
Read real pages before you buy.
These are real pages from the kit, not mock-ups. Swipe, use the arrows, or pick one from the list.
Your first hour.
This is the order the Start Here sheet in the kit gives you.
- 1Fill in 'The One-Hour Plan' first.It is the plan itself, on one page.
- 2Then use the Checklist to check each part: audience, goals, message, channels.
- 3Read the Guide to see how each part of the plan fits together.
- 4Fill in the Workbook to describe your ideal customer and write your brand voice.
- 5Use the Prompts to turn your notes into customer profiles and message ideas with AI.
- 6Pick tools for research and tracking from the Toolstack.
You don't need to read everything before you start.
Is this for you?
Yes, if
- You're a solo owner or a small team with no written marketing plan
- You can't yet say who your best customer is in one sentence
- You want short exercises, not a long document to write
- You'd like AI prompts to help turn rough notes into a customer profile
Probably not, if
- You already have a plan you use. Keep it
- You want ads run for you. This is a planning kit
- You want someone else to write the plan. You fill it in; the examples show the way
Questions
What exactly do I get?
7 PDF files plus a one-page Start Here sheet, and one all-in-one PDF with everything (118 pages). They come together in one download.
How do I get the files?
Checkout is on Whop. Straight after paying you get the download. Nothing is posted to you.
Is it a subscription?
No. It's $9 once. There's no app and no account to set up with us.
Can I fill it in?
Yes. Print the pages and write on them, or use a PDF app that lets you type or write on files. The prompts are plain text you copy into ChatGPT, Claude or any AI chat tool.
Do I need paid software?
No. Any free PDF reader opens the files, and the prompts work in the free versions of AI chat tools. The Toolstack lists tools to choose from; several have free plans.
Is the plan really one page?
Yes. The One-Hour Plan is a single page you fill in, with three filled-in examples. The 19-step Checklist and the Workbook go deeper when you want them.
Can I share or resell it?
For your own use: print or save as many copies as you need for yourself or your team. Please don't resell, share or post the files.
What if it isn't right for me?
Message us through Whop (it's in your purchase receipt) and tell us what happened. Every file is listed on this page and you can read real sample pages before you buy.
Who makes this?
The Upward Co., a small shop that makes practical tools for people building something. We're new, so there are no customer reviews to show yet. We show the real pages instead.
Questions about an order? Message us through Whop (it's in your purchase receipt).
Know who you sell to, what to say, and where.
The One-Page Marketing Plan Kit: 118 pages, 7 files and a Start Here sheet. $9 once.
Get the plan kit · $9Secure checkout on WhopDownload right after paying$9 once, no subscription