The Upward Co. / Business growth
Business growth · 146-page PDF kit
No email list yet? Start it this week.
Five welcome emails are already written. Fill in the blanks, set up a free email tool with the 15-minute guide, and your first emails are ready to send. No audience or course needed.
Secure checkout on WhopDownload right after paying$17 once, no subscription
8.5 in
Real pages from the PDF.
146 pages, US Letter
- 5 welcome emails already written: fill in the blanks, then paste (Welcome emails)
- A 15-minute setup guide for a free email tool (Welcome emails)
- Your first hour in six steps, so you always know what to do next (Start Here)
- Three abandoned-cart reminders, and when to send each: 1, 24 and 72 hours (Guide 3)
- 30 fill-in-the-blank AI prompts for sign-up forms, welcomes and win-backs (Prompts)
- 146pages in all
- 9PDF files + a Start Here sheet
- PDFUS Letter, prints on A4
- Instantdownload after paying
- $0extra software needed
What owners tell us they hit
A social post reaches whoever the app decides to show it to. An email goes to someone who asked to hear from you, and this kit tells you what to offer, what to send first and what to send after that.
- 01
You know you should have an email list. You don't know what to give people for signing up.
- 02
The email templates you found are designs only: no words written, and no help setting them up.
- 03
There used to be someone who did the marketing. Now it's you.
What's inside the kit.
9 PDF files and a one-page Start Here sheet. Every page count below is from the real files.
- 5welcome emails, written
- 20checklist steps
- 30AI prompts
- 24tools, with links
| File | What it does | Pages |
|---|---|---|
 Welcome emails | 5 welcome emails already written for you to fill in, plus a 15-minute setup guide for a free email tool | 6pages |
 Start Here | Your first hour in six steps, and what is in each file | 1page |
 Checklist | 20 steps in five stages, from first sign-up to loyal customer. Tick what you have, see your gaps | 5pages |
 Guide 1 | Lead magnets: choose and make the free gift people sign up for | 14pages |
 Guide 2 | After-purchase emails: what to send once someone buys, with example emails to adapt | 14pages |
 Guide 3 | Abandoned-cart emails: three reminder emails and when to send each | 15pages |
 Workbook | 23 exercises with space to write: your free gift, your welcome email, your numbers | 23pages |
 Prompts | 30 copy-and-paste prompts for ChatGPT, Claude or any AI chat, sorted by job | 11pages |
 Toolstack | 24 email and list tools: what each is for, key features and a link | 11pages |
 Ebook | The full book: segments, testing, promotions and win-back emails | 45pages |
| All in one | Every file above in one PDF, with the kit cover. Also included: each part as its own PDF. | 146pages |
Read real pages before you buy.
These are real pages from the kit, not mock-ups. Swipe, use the arrows, or pick one from the list.
Your first hour.
This is the order the Start Here sheet in the kit gives you.
- 1Fill in the 5 welcome emails in 'Your First 5 Emails' and switch them on (about an hour).
- 2Read the Checklist first.Tick what you already have, so you know your gaps.
- 3Pick one free gift for sign-ups with Guide 1 (The Ultimate Lead Magnet Creation Framework).
- 4Write your welcome email and the next 3 with the Workbook.Use the Prompts if you get stuck.
- 5Set it up in a free email tool from the Toolstack.Most have a free plan to start.
- 6Use Guides 2 and 3 for after-purchase and abandoned-cart emails once people start buying.
You don't need to read everything before you start.
Is this for you?
Yes, if
- You run a small business, a service or a side project, and have no list or a small one you rarely email
- You want plain steps and examples to adapt, not a course to sit through
- You're happy to start with a free email tool
- You sell online and want after-purchase and abandoned-cart emails too
Probably not, if
- You already run email sequences that work. You'll know most of this
- You want someone to set it up for you. This is a kit, not a service
- You want a promised number of subscribers. Nobody can honestly promise that
Questions
What exactly do I get?
9 PDF files plus a one-page Start Here sheet, and one all-in-one PDF with everything (146 pages). They come together in one download.
How do I get the files?
Checkout is on Whop. Straight after paying you get the download. Nothing is posted to you.
Is it a subscription?
No. It's $17 once. There's no app and no account to set up with us.
Can I fill it in?
Yes. Print the pages and write on them, or use a PDF app that lets you type or write on files. The prompts are plain text you copy into ChatGPT, Claude or any AI chat tool.
Do I need paid software?
No. Any free PDF reader opens the files, and the prompts work in the free versions of AI chat tools. The Toolstack lists tools to choose from; several have free plans.
I sell services, not products. Is it still useful?
Yes for the Checklist, Guide 1, the Workbook, the Prompts and the Toolstack. Guides 2 and 3 (after-purchase and abandoned-cart emails) are mainly for online shops, so skip them if you don't sell online.
Can I share or resell it?
For your own use: print or save as many copies as you need for yourself or your team. Please don't resell, share or post the files.
What if it isn't right for me?
Message us through Whop (it's in your purchase receipt) and tell us what happened. Every file is listed on this page and you can read real sample pages before you buy.
Who makes this?
The Upward Co., a small shop that makes practical tools for people building something. We're new, so there are no customer reviews to show yet. We show the real pages instead.
Questions about an order? Message us through Whop (it's in your purchase receipt).
No email list yet? Start it this week.
The Email List Starter Kit: 146 pages, 9 files and a Start Here sheet. $17 once.
Send me the kit · $17Secure checkout on WhopDownload right after paying$17 once, no subscription