Free PDF

Free page for small-business owners

Not sure what freebie to offer? Find your type of business and copy the idea.

Most lead magnet advice is too general to fit your business, and most templates only give you a nice layout. This free page tells you what to offer, row by row, so you can stop putting it off and make one in an afternoon.

We'll email you the page and a few short tips after it. Every email has an unsubscribe link. We don't share your email.

Page from The Freebie Picker
Page 2 of the free PDF: the Freebie Picker table.

3 pages: one table for 7 types of business, a 3-question test and a fallback.

  • One table, 7 types of business.

    Trades, coaches, online shops, freelancers and agencies, health and fitness, cafés and local shops, accountants and legal firms. Each row shows what works best and ideas you can copy.

  • A 3-question test before you make anything.

    Is it fast, is it specific, does it lead to what you sell?

  • A fallback for when you can't decide.

    Make a checklist. It's the quickest to build and the easiest to use.

Next you'll see a thank-you page and the Picker lands in your inbox. It is a short PDF: print it or read it on your phone.

Another page from The Freebie Picker