/* The Upward Co. shop: one stylesheet. Shell = Upward navy/gold/cream, Fraunces + Inter (brand-upward/BRAND-SHEET.md).
   Product-page rules are ported from the Steady Focus Co. site and re-tokened. */
@font-face{font-family:"Fraunces";src:url(fonts/fraunces.woff2) format("woff2");font-weight:100 900;font-style:normal;font-display:swap}
@font-face{font-family:"Fraunces";src:url(fonts/fraunces-italic.woff2) format("woff2");font-weight:400 600;font-style:italic;font-display:swap}
@font-face{font-family:"Inter";src:url(fonts/inter.woff2) format("woff2");font-weight:400 700;font-display:swap}
:root{
  --navy:#14213D; --dusk:#1F3158; --navy-ink:#0D1730;
  --gold:#D9A441; --gold-hi:#E6B75A; --gold-press:#9C7426; --gold-soft:#F3E2BC;
  --cream:#FAF5EA; --paper:#ffffff; --sand:#F2EADA; --line:#E2D7C1;
  --ink:#14213D; --ink-soft:#5B6478;
  --on-navy:#F6F0E2; --on-navy-soft:#C2CADA;
  --focus:#1F6F6B;
  --check:#14213D;
  --r:14px;
  --display:"Fraunces",ui-serif,Georgia,"Times New Roman",serif;
  --body:"Inter",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
  --ease:cubic-bezier(.16,1,.3,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{font:18px/1.6 var(--body);color:var(--ink);background:var(--cream);min-height:100vh;display:flex;flex-direction:column}
img{max-width:100%;height:auto;display:block}
a{color:var(--navy);text-underline-offset:.18em;text-decoration-thickness:1px}
a:hover{text-decoration-thickness:2px}
::selection{background:var(--gold);color:#fff}
:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:4px}
h1,h2,h3{font-family:var(--display);font-weight:600;letter-spacing:-.025em;line-height:1.05;text-wrap:balance}
h2{font-size:clamp(1.9rem,1.2rem + 2.6vw,3.1rem);margin-bottom:.5em}
h3{font-size:1.3rem;letter-spacing:-.015em;line-height:1.2}
p{text-wrap:pretty}
.wrap{width:100%;max-width:1180px;margin:0 auto;padding-inline:20px}
.narrow{max-width:760px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ---------- header (template: logo + badge) ---------- */
.top{background:var(--navy);color:var(--on-navy)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:14px}
.logo{display:flex;align-items:center;gap:10px;color:var(--on-navy);text-decoration:none;font-family:var(--display);font-weight:600;font-size:1.08rem;letter-spacing:-.01em}
.logo svg{width:30px;height:30px;flex:none}
.top nav{display:flex;gap:18px;font-size:.95rem}
.top nav a{color:var(--on-navy-soft);text-decoration:none}
.top nav a:hover,.top nav a[aria-current]{color:#fff;text-decoration:underline}
.badge{font-size:.78rem;font-weight:700;letter-spacing:.02em;background:rgba(255,255,255,.12);color:var(--on-navy);padding:5px 11px;border-radius:999px;white-space:nowrap}

/* ---------- hero ---------- */
.hero{background:var(--navy);color:var(--on-navy);overflow:hidden;position:relative}
.hero::after{content:"";position:absolute;inset:auto 0 0 0;height:56px;background:linear-gradient(transparent,rgba(13,23,48,.25));pointer-events:none}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(0,1fr);grid-template-areas:"copy fan" "buy fan" "sub fan";column-gap:48px;align-items:center;padding-block:56px 84px}
.hero-copy{grid-area:copy;align-self:end}
.pre{display:inline-block;font-weight:700;font-size:.82rem;letter-spacing:.03em;background:var(--dusk);color:var(--on-navy);padding:6px 13px;border-radius:999px;margin-bottom:18px}
.hero h1{font-size:clamp(2.35rem,1.2rem + 4.1vw,4.4rem);color:#fff;margin-bottom:0}
.hero h1 .mark{color:#fff;background:linear-gradient(var(--gold),var(--gold)) no-repeat 0 94%/100% .14em;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-bottom:.04em;animation:mark 1s .5s var(--ease) both}
@keyframes mark{from{background-size:0% .14em}to{background-size:100% .14em}}
.hero-sub{grid-area:sub;font-size:1.12rem;color:var(--on-navy-soft);max-width:34em;align-self:start}
.buy{grid-area:buy;display:flex;flex-wrap:wrap;align-items:center;gap:14px 20px;margin-block:26px 18px}
.price{font-family:var(--display);font-weight:600;line-height:1;color:#fff;font-size:3rem;letter-spacing:-.03em;display:flex;align-items:flex-start;gap:2px}
.price small{font-size:.42em;margin-top:.25em;font-weight:700}
.price-note{display:block;font-family:var(--body);font-size:.8rem;font-weight:400;color:var(--on-navy-soft);letter-spacing:0;margin-top:6px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;background:var(--gold);color:#fff;font-family:var(--display);font-weight:600;font-size:1.2rem;letter-spacing:-.005em;text-decoration:none;padding:17px 26px;min-height:58px;border-radius:12px;box-shadow:0 6px 0 -1px var(--gold-press),0 14px 26px -10px rgba(8,14,32,.55);transition:transform .25s var(--ease),box-shadow .25s var(--ease),background-color .2s}
.btn:hover{background:var(--gold-hi);transform:translateY(-2px);text-decoration:none}
.btn:active{transform:translateY(4px);box-shadow:0 2px 0 -1px var(--gold-press),0 6px 12px -8px rgba(8,14,32,.5)}
.btn svg{width:20px;height:20px;flex:none}
.secure{display:flex;flex-wrap:wrap;gap:6px 16px;font-size:.86rem;color:var(--on-navy-soft);width:100%}
.secure span{display:inline-flex;align-items:center;gap:6px}
.secure svg{width:15px;height:15px;flex:none}

/* product scene: real PDF pages on a clipboard + tablet, drawn locally (_src/mockups.py) */
.scene{grid-area:fan;position:relative;width:112%;max-width:640px;justify-self:center;margin-right:-6%}
.scene img{width:100%;height:auto}
.scene.ready img{animation:settle 1.2s .05s var(--ease) both}
@keyframes settle{from{transform:translateY(22px) scale(.975);filter:blur(5px)}}
.scene figcaption{font-size:.78rem;color:var(--on-navy-soft);text-align:center;margin-top:4px;opacity:.85}
.sticker{position:absolute;z-index:3;left:3%;bottom:13%;width:112px;height:112px;border-radius:50%;background:var(--cream);color:var(--ink);display:grid;place-content:center;text-align:center;font-family:var(--display);font-weight:600;line-height:1;transform:rotate(-10deg);box-shadow:0 14px 28px -12px rgba(6,12,28,.6)}
.sticker b{font-size:2.3rem;letter-spacing:-.03em;color:var(--gold)}
.sticker span{font-size:.78rem;font-weight:700;margin-top:4px}

/* ---------- sections ---------- */
section{padding-block:clamp(64px,8vw,112px)}
.lede{font-size:1.15rem;color:var(--ink-soft);max-width:40em;margin-bottom:40px}
.sand{background:var(--sand)}

/* quotes: the problem in buyers' own words */
.quotes{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.q{background:var(--paper);border-radius:var(--r);padding:28px 28px 24px;box-shadow:0 1px 2px rgba(20,33,61,.06),0 18px 34px -24px rgba(20,33,61,.35);display:flex;flex-direction:column}
.q.wide{grid-column:1/-1}
.q svg{width:30px;height:24px;color:var(--gold);margin-bottom:12px}
.q blockquote{font-family:var(--display);font-weight:700;font-size:1.32rem;line-height:1.28;letter-spacing:-.012em;color:var(--ink);flex:1}
.q.wide blockquote{font-size:clamp(1.4rem,1rem + 1.4vw,2rem)}
.q figcaption{margin-top:16px;font-size:.86rem;color:var(--ink-soft)}
.q figcaption a{color:var(--ink-soft)}
.fine{font-size:.86rem;color:var(--ink-soft);margin-top:22px;max-width:46em}

/* mechanism: before / with this */
.vs{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.side{border-radius:var(--r);padding:30px;display:flex;flex-direction:column;gap:16px}
.side.old{background:#EDE5D4;color:var(--ink)}
.side.new{background:var(--navy);color:var(--on-navy)}
.side.new h3{color:#fff}
.side p{max-width:30em}
.side.new p{color:var(--on-navy-soft)}
.tag{font-size:.8rem;font-weight:700;letter-spacing:.03em;align-self:flex-start;padding:4px 11px;border-radius:999px;background:rgba(20,33,61,.08)}
.side.new .tag{background:rgba(255,255,255,.14)}
.demo{margin-top:auto;padding-top:8px}
/* bundle demo: one thick book vs loose pages */
.book{height:150px;position:relative;margin:10px 18px 0 6px}
.book i{position:absolute;inset:0;background:#fff;border-radius:4px;border:1px solid #d8cdbb}
.book i:nth-child(1){transform:translate(14px,14px)}.book i:nth-child(2){transform:translate(12px,12px)}.book i:nth-child(3){transform:translate(10px,10px)}.book i:nth-child(4){transform:translate(8px,8px)}.book i:nth-child(5){transform:translate(6px,6px)}.book i:nth-child(6){transform:translate(4px,4px)}.book i:nth-child(7){transform:translate(2px,2px)}
.book b{position:absolute;inset:0;background:#fff;border-radius:4px;border:1px solid #d8cdbb;padding:16px;font:700 .95rem/1.3 var(--body);color:var(--ink-soft)}
.book b em{display:block;font-style:normal;color:var(--gold);margin-top:6px}
.loose{display:flex;gap:10px;align-items:flex-end;height:170px}
.loose img{width:31%;border-radius:4px;box-shadow:0 14px 24px -14px rgba(0,0,0,.55)}
.loose img:nth-child(1){transform:rotate(-5deg)}.loose img:nth-child(2){transform:translateY(-14px)}.loose img:nth-child(3){transform:rotate(4deg)}
/* task + time demos */
.listcard{background:#fff;border-radius:10px;padding:18px 20px;font-size:1rem;color:var(--ink)}
.listcard li{list-style:none;display:flex;gap:10px;align-items:center;padding:6px 0;border-bottom:1px dashed #e3d9ca}
.listcard li:last-child{border-bottom:0}
.box{width:18px;height:18px;border:2px solid #c9b9a3;border-radius:4px;flex:none}
.listcard .stuck{font-weight:700}
.listcard .hint{font-size:.85rem;color:var(--ink-soft)}
.side.new .listcard{color:var(--ink)}
.minitable{width:100%;border-collapse:collapse;background:#fff;border-radius:10px;overflow:hidden;font-size:.92rem;color:var(--ink)}
.minitable th,.minitable td{padding:9px 10px;text-align:left;border-bottom:1px solid #eee4d6}
.minitable th{font-size:.72rem;letter-spacing:.04em;text-transform:uppercase;color:#8a6420;background:#FBF4E4}
.minitable td{font-variant-numeric:tabular-nums}
.minitable .plus{color:var(--gold);font-weight:700}
.example{font-size:.8rem;color:inherit;opacity:.8}
/* motion demos: they play once when scrolled into view (.pre-anim -> .in); static without JS */
.book i{transition:transform .5s var(--ease)}
.book.pre-anim:not(.in) i{transform:none!important}
.book.in i{transition-delay:calc(var(--d,0) * 1s)}
.book i:nth-child(1){--d:.7}.book i:nth-child(2){--d:.6}.book i:nth-child(3){--d:.5}.book i:nth-child(4){--d:.4}.book i:nth-child(5){--d:.3}.book i:nth-child(6){--d:.2}.book i:nth-child(7){--d:.1}
.book b em{font-variant-numeric:tabular-nums}
.week{display:grid;grid-template-columns:repeat(7,minmax(0,1fr));gap:8px;align-items:end}
.day{display:grid;gap:6px;justify-items:center;font-size:.78rem;font-weight:700;color:var(--on-navy-soft)}
.day img{width:100%;border-radius:3px;box-shadow:0 10px 16px -10px rgba(0,0,0,.6);transition:transform .55s var(--ease),opacity .4s}
.day em{display:grid;place-items:center;width:100%;aspect-ratio:8.5/11;border:2px dashed rgba(255,255,255,.35);border-radius:4px;font-style:normal;font-size:.62rem;letter-spacing:.02em;color:var(--on-navy-soft);writing-mode:vertical-rl;transform:rotate(180deg)}
.week.pre-anim img{opacity:0;transform:translateY(-22px) rotate(-6deg)}
.week.in img{opacity:1;transform:none;transition-delay:calc(var(--i) * .16s)}
.week.pre-anim em{opacity:0;transition:opacity .4s}
.week.in em{opacity:1;transition-delay:.32s}
.week-note{font-size:.92rem;font-weight:700;color:#fff;margin-top:12px}
.startdemo{display:grid;grid-template-columns:minmax(0,1fr) 128px;gap:16px;align-items:center}
.ticks .box{position:relative;transition:background-color .3s,border-color .3s}
.ticks .box::after{content:"";position:absolute;left:4px;top:0;width:5px;height:10px;border:solid #fff;border-width:0 2.5px 2.5px 0;transform:rotate(45deg) scale(0);transition:transform .3s var(--ease)}
.startdemo.in .ticks li .box{background:var(--navy);border-color:var(--navy);transition-delay:calc(1.2s + var(--i) * 1.1s)}
.startdemo.in .ticks li .box::after{transform:rotate(45deg) scale(1);transition-delay:calc(1.2s + var(--i) * 1.1s)}
.timer{position:relative;display:grid;place-items:center;text-align:center}
.timer svg{width:128px;height:128px;transform:rotate(-90deg)}
.timer circle{fill:none;stroke:rgba(255,255,255,.18);stroke-width:8}
.timer .run{stroke:var(--gold);stroke-linecap:round;stroke-dasharray:326.7;stroke-dashoffset:0}
.startdemo.in .run{animation:drain 3.6s .9s linear forwards}
@keyframes drain{to{stroke-dashoffset:326.7}}
.timer b{position:absolute;top:38px;left:0;right:0;font-family:var(--display);font-size:1.7rem;color:#fff;font-variant-numeric:tabular-nums}
.timer small{position:absolute;top:72px;left:22px;right:22px;font-size:.62rem;line-height:1.2;color:var(--on-navy-soft)}
.minitable .plus span{display:inline-block;min-width:1.3em;font-variant-numeric:tabular-nums}
.minitable.in .plus{animation:glow 1.6s .5s var(--ease) both}
@keyframes glow{0%{background:#fff}40%{background:#F6E3B8}100%{background:#fff}}

/* inside: real page viewer (signature interaction) */
.viewer{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:40px;align-items:start}
.tabs{display:flex;flex-direction:column;gap:4px;counter-reset:pg}
.tab{all:unset;cursor:pointer;display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:center;padding:10px 12px;border-radius:12px;transition:background-color .2s}
.tab img{width:44px;border-radius:3px;box-shadow:0 2px 8px -2px rgba(0,0,0,.3)}
.tab strong{display:block;font-family:var(--display);font-size:1.05rem;letter-spacing:-.01em;line-height:1.2}
.tab span{display:block;font-size:.88rem;color:var(--ink-soft);line-height:1.35}
.tab:hover{background:rgba(20,33,61,.08)}
.tab[aria-selected=true]{background:var(--paper);box-shadow:0 10px 24px -16px rgba(20,33,61,.45)}
.tab[aria-selected=true] strong{color:var(--navy)}
.tab:focus-visible{outline:3px solid var(--gold);outline-offset:2px}
.flip{position:sticky;top:24px;display:grid;gap:18px}
.stage{background:var(--navy);border-radius:20px;padding:clamp(20px,3.4vw,40px) clamp(20px,3.4vw,40px) 24px;display:grid;justify-items:center;gap:14px;overflow:hidden}
.sheets{position:relative;width:100%;max-width:440px;aspect-ratio:8.5/11;touch-action:pan-y;cursor:grab;user-select:none}
.sheets::before,.sheets::after{content:"";position:absolute;inset:0;background:#f7f4ee;border-radius:6px;box-shadow:0 18px 30px -22px rgba(6,12,28,.7)}
.sheets::before{transform:rotate(3.2deg) translate(10px,6px)}
.sheets::after{transform:rotate(-2deg) translate(-6px,8px);background:#fbf9f5}
.sheets img{position:absolute;inset:0;z-index:2;width:100%;height:100%;aspect-ratio:8.5/11;border-radius:6px;background:#fff;box-shadow:0 2px 3px rgba(0,0,0,.1),0 30px 50px -24px rgba(6,12,28,.75);-webkit-user-drag:none}
.sheets img.leaving{z-index:3;pointer-events:none;animation:leave-l .46s cubic-bezier(.45,0,.7,.35) forwards}
.sheets img.leaving.to-r{animation-name:leave-r}
@keyframes leave-l{70%{opacity:1}to{transform:translate(-115%,-6%) rotate(-16deg);opacity:0}}
@keyframes leave-r{70%{opacity:1}to{transform:translate(115%,-6%) rotate(16deg);opacity:0}}
.sheets img.arrive{animation:arrive .55s var(--ease) both}
@keyframes arrive{from{transform:translateY(10px) rotate(-1.2deg) scale(.985);filter:brightness(.94)}}
.flipnav{display:flex;align-items:center;gap:18px;color:#fff}
.fbtn{all:unset;cursor:pointer;width:46px;height:46px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.12);color:#fff;transition:background-color .2s,transform .2s var(--ease)}
.fbtn:hover{background:rgba(255,255,255,.22)}
.fbtn:active{transform:scale(.92)}
.fbtn:focus-visible{outline:3px solid var(--gold);outline-offset:2px}
.fbtn svg{width:22px;height:22px}
.count{font-family:var(--display);font-weight:700;font-size:1rem;font-variant-numeric:tabular-nums;min-width:4.2em;text-align:center;color:var(--on-navy-soft)}
.count b{color:#fff;font-size:1.25rem}
.stage figcaption{text-align:center;max-width:30em;min-height:4.4em}
.stage figcaption strong{display:block;font-family:var(--display);color:#fff;font-size:1.2rem;letter-spacing:-.01em}
.stage figcaption span{display:block;color:var(--on-navy-soft);font-size:.95rem;margin-top:2px}
.flip-cta{display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.flip-cta span{font-size:.9rem;color:var(--ink-soft)}

/* value: real prices, price-scaled bars */
.prices{list-style:none;display:grid;gap:14px;max-width:980px}
.prices li{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.25fr);gap:8px 28px;align-items:center;padding:16px 0;border-bottom:1px solid var(--line)}
.who b{display:block;font-family:var(--display);font-size:1.12rem;letter-spacing:-.01em;line-height:1.25}
.who span{display:block;font-size:.93rem;color:var(--ink-soft);margin-top:2px}
.bar-t{display:flex;align-items:center;gap:12px}
.bar-t i{display:block;height:18px;width:var(--w);min-width:18px;border-radius:5px;background:#d9cdbb;transform-origin:left;transition:transform 1.1s var(--ease)}
.bar-t em{font-style:normal;font-family:var(--display);font-weight:600;font-size:1.25rem;font-variant-numeric:tabular-nums;white-space:nowrap}
.prices .ours{border-bottom:0;background:var(--navy);border-radius:16px;padding:20px 22px;margin-top:6px;color:var(--on-navy)}
.prices .ours b{color:#fff}.prices .ours span{color:var(--on-navy-soft)}
.prices .ours i{background:var(--gold)}
.prices .ours em{color:#fff;font-size:1.6rem}
.prices.pre-anim i{transform:scaleX(0)}
.prices.in i{transform:none}
.prices.in li:nth-child(2) i{transition-delay:.12s}.prices.in li:nth-child(3) i{transition-delay:.24s}.prices.in li:nth-child(4) i{transition-delay:.5s}
.range table{min-width:620px}
.range tbody th{background:var(--paper)}
.range tr.cur th,.range tr.cur td{background:#F6EBD2}
.range tr.cur th{color:var(--navy)}
.range .pr{font-family:var(--display);font-weight:600;font-size:1.1rem}
.range .here{font-size:.85rem;font-weight:700;color:var(--navy)}
.range td:nth-child(3){color:var(--ink-soft)}

/* the stack (template: bullet box) */
.stack{background:var(--paper);border-radius:20px;padding:clamp(24px,4vw,48px);box-shadow:0 1px 2px rgba(20,33,61,.06),0 30px 60px -36px rgba(20,33,61,.5)}
.stack-head{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:14px 30px;margin-bottom:28px}
.stack-head h2{margin:0;font-size:clamp(1.6rem,1.1rem + 1.8vw,2.4rem);max-width:15em}
.spec{list-style:none;display:flex;flex-wrap:wrap;gap:8px}
.spec li{font-size:.82rem;font-weight:700;padding:5px 11px;border-radius:999px;background:var(--sand);color:var(--ink)}
.stack-body{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:36px;align-items:start}
.pages{list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px 18px;counter-reset:pg}
.pages li{display:grid;grid-template-columns:46px 1fr;gap:12px;align-items:center;padding:8px;border-radius:12px;transition:background-color .2s}
.pages li:hover{background:var(--cream)}
.pages img{width:46px;border-radius:3px;box-shadow:0 1px 2px rgba(0,0,0,.12),0 8px 14px -8px rgba(0,0,0,.4)}
.pages strong{display:block;font-family:var(--display);font-size:1rem;line-height:1.2;letter-spacing:-.005em}
.pages small{display:block;font-size:.82rem;line-height:1.35;color:var(--ink-soft);margin-top:2px}
.stack-side{background:var(--cream);border-radius:16px;padding:24px}
.checks{list-style:none;display:grid;gap:11px}
.checks li{display:grid;grid-template-columns:24px 1fr;gap:12px;align-items:start;line-height:1.45}
.checks svg{width:22px;height:22px;color:var(--check);margin-top:2px}
.total{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;margin-top:22px;padding-top:20px;border-top:1px solid var(--line)}
.total .price{color:var(--ink);flex-wrap:wrap;column-gap:2px}
.total .price-note{color:var(--ink-soft);flex-basis:100%}
.total .btn{flex:1 1 auto}
.stack .secure{color:var(--ink-soft);margin-top:14px}
.steps-h{margin:48px 0 18px;font-size:1.35rem}
.steps{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;counter-reset:st}
.steps li{position:relative;display:grid;gap:4px;padding-top:4px}
.steps .n{width:44px;height:44px;border-radius:12px;background:var(--navy);color:#fff;display:grid;place-items:center;margin-bottom:8px}
.steps .n svg{width:22px;height:22px}
.steps b{font-family:var(--display);font-size:1.12rem;letter-spacing:-.01em}
.steps li>span:last-child{color:var(--ink-soft);font-size:.95rem;max-width:22em}
.steps li:not(:last-child)::after{content:"";position:absolute;top:26px;left:58px;right:-6px;border-top:2px dashed var(--line)}

/* for / not for */
.fit{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.fit > div{background:var(--paper);border-radius:var(--r);padding:30px}
.fit h3{margin-bottom:16px}
.fit .no svg{color:#8a5a3d}

/* faq */
.faq{max-width:820px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:20px;padding:22px 0;font-family:var(--display);font-weight:700;font-size:1.2rem;letter-spacing:-.01em}
.faq summary::-webkit-details-marker{display:none}
.faq summary svg{width:22px;height:22px;flex:none;color:var(--navy);transition:transform .3s var(--ease)}
.faq details[open] summary svg{transform:rotate(45deg)}
.faq details p{padding:0 0 22px;color:var(--ink-soft);max-width:44em}

/* other kits */
.kits{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.kit{display:grid;grid-template-columns:120px 1fr;gap:22px;align-items:center;background:var(--paper);border-radius:var(--r);padding:22px;text-decoration:none;color:var(--ink);transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.kit:hover{transform:translateY(-3px);box-shadow:0 22px 36px -24px rgba(20,33,61,.5);text-decoration:none}
.kit img{border-radius:4px;box-shadow:0 10px 18px -10px rgba(0,0,0,.45);transform:rotate(-3deg)}
.kit h3{margin-bottom:6px}
.kit p{font-size:.95rem;color:var(--ink-soft)}
.kit .more{display:inline-block;margin-top:10px;font-weight:700;color:var(--navy)}

/* closing CTA */
.close{background:var(--navy-ink);color:var(--on-navy);text-align:center}
.close h2{color:#fff;max-width:16em;margin-inline:auto}
.close p{color:var(--on-navy-soft);max-width:34em;margin:0 auto 30px}
.close .secure{justify-content:center;margin-top:18px}
.close-scene{width:min(420px,86%);margin:-12px auto 18px}

/* sticky mobile bar (page-01: mobile sticky "Get It Now") */
.bar{position:fixed;left:0;right:0;bottom:0;z-index:50;background:rgba(13,23,48,.96);backdrop-filter:blur(8px);color:var(--on-navy);padding:10px 16px calc(10px + env(safe-area-inset-bottom,0px));display:none;align-items:center;gap:14px;transform:translateY(110%);transition:transform .45s var(--ease)}
.bar.show{transform:none}
.bar .t{flex:1;min-width:0;line-height:1.25;font-size:.85rem;white-space:nowrap}
.bar .t b{overflow:hidden;text-overflow:ellipsis}
.bar .t b{display:block;font-family:var(--display);font-size:1.05rem;color:#fff}
.bar .btn{flex:none;font-size:1.05rem;padding:12px 18px;min-height:48px}
.bar .t{overflow:hidden}

/* footer (template: copyright + privacy) */
footer{margin-top:auto;background:var(--ink);color:#b7c2c6;font-size:.88rem;padding-block:40px 110px}
footer .wrap{display:grid;gap:10px}
footer a{color:#dfe7e9}
footer .logo{color:#fff;margin-bottom:6px}

/* read pages (guide, about) */
.read{padding-block:56px 80px}
.read h1{font-size:clamp(2.1rem,1.4rem + 2.6vw,3.4rem);margin-bottom:18px}
.read h2{font-size:clamp(1.5rem,1.2rem + 1.2vw,2.1rem);margin:2.2em 0 .5em}
.read h3{margin:1.6em 0 .4em}
.read p,.read li{max-width:68ch}
.read p{margin-bottom:1em}
.read ul,.read ol{padding-left:1.3rem;margin-bottom:1.1em}
.read li{margin:.3em 0}
.read .lead{font-size:1.2rem;color:var(--ink-soft)}
.read .note{font-size:.92rem;color:var(--ink-soft);background:var(--sand);padding:14px 18px;border-radius:12px}
.crumbs{font-size:.9rem;color:var(--ink-soft);margin-bottom:18px}
.tablewrap{overflow-x:auto;margin:1.2em 0}
.tablewrap table{border-collapse:collapse;min-width:640px;width:100%;font-size:.95rem;background:var(--paper);border-radius:12px;overflow:hidden}
.tablewrap th,.tablewrap td{padding:12px 14px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line)}
.tablewrap th{background:var(--sand);font-family:var(--display)}
.read .btn{margin-top:8px}
.inline-kit{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:1.4em 0}
.inline-kit a{display:block;background:var(--paper);border-radius:12px;padding:14px;text-decoration:none;color:var(--ink);font-weight:700;font-family:var(--display);line-height:1.2}
.inline-kit img{border-radius:3px;margin-bottom:10px;box-shadow:0 8px 16px -10px rgba(0,0,0,.45)}
.inline-kit span{display:block;font-family:var(--body);font-weight:400;font-size:.88rem;color:var(--ink-soft);margin-top:4px}

/* ---------- responsive ---------- */
@media (max-width:900px){
  .hero .wrap{grid-template-columns:1fr;grid-template-areas:"copy" "fan" "buy" "sub";padding-block:22px 48px}
  .scene{width:108%;max-width:520px;margin:8px -4% 0}
  .sticker{width:82px;height:82px;left:0;bottom:16%}.sticker b{font-size:1.6rem}.sticker span{font-size:.64rem}
  .flip{position:relative;top:0;order:-1}
  .stack-body{grid-template-columns:1fr}
  .prices li{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr;gap:20px}
  .steps li{grid-template-columns:44px 1fr;column-gap:16px}
  .steps .n{grid-row:span 2;margin:0}
  .steps li:not(:last-child)::after{top:52px;left:21px;right:auto;bottom:-16px;height:auto;border-top:0;border-left:2px dashed var(--line)}
  .buy{margin-block:10px 14px;gap:10px 16px}
  .price{font-size:2.5rem}
  .btn{flex:1 1 auto}
  .viewer,.stack-wrap{grid-template-columns:1fr}
  .sheets{max-width:320px}
  .tabs{flex-direction:row;overflow-x:auto;scroll-snap-type:x mandatory;gap:8px;padding-bottom:8px;margin-inline:-20px;padding-inline:20px}
  .tab{grid-template-columns:1fr;flex:0 0 112px;scroll-snap-align:start;gap:8px;background:rgba(20,33,61,.06)}
  .tab img{width:56px}
  .tab .tt span{display:none}
  .tab strong{font-size:.86rem}
  .bar{display:flex}
}
@media (max-width:700px){
  body{font-size:17px}
  .top nav{display:none}
  .quotes,.vs,.fit,.kits,.inline-kit{grid-template-columns:1fr}
  .q{padding:22px}
  .side{padding:22px}
  .kit{grid-template-columns:84px 1fr;gap:16px;padding:18px}
  .pages{grid-template-columns:1fr}
  .stack{padding:22px 18px}
  .stack-side{padding:18px}
  .total .btn{font-size:1.08rem;padding:15px 16px}
  .startdemo{grid-template-columns:1fr 104px}
  .timer svg{width:104px;height:104px}.timer b{top:30px;font-size:1.4rem}.timer small{top:58px;left:16px;right:16px;font-size:.56rem}
  .week{gap:5px}
  .flip-cta .btn{flex:1 1 100%}
  .hero h1{font-size:clamp(2rem,8.6vw,2.6rem)}
  .hero-sub{font-size:1.02rem}
  .secure{font-size:.8rem;gap:4px 12px}
}
@media (min-width:901px){.bar{display:none!important}}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}}

/* ================= The Upward Co. layer (overrides + shop pages) ================= */
body{font-size:17px;line-height:1.6;font-feature-settings:"cv11","ss01"}
::selection{background:var(--gold);color:var(--navy)}
:focus-visible{outline:3px solid var(--gold);outline-offset:3px}
h1,h2,h3{font-weight:600;letter-spacing:-.02em;line-height:1.06;font-variation-settings:"opsz" 96}
h3{font-variation-settings:"opsz" 36;letter-spacing:-.01em}
a{color:var(--navy)}
html{scrollbar-color:#C9BEA6 var(--cream)}

/* buttons: gold field, navy type */
.btn{color:var(--navy);font-family:var(--body);font-weight:700;font-size:1.06rem;letter-spacing:0;box-shadow:0 5px 0 -1px var(--gold-press),0 16px 28px -14px rgba(8,14,32,.6)}
.btn:hover{background:var(--gold-hi);color:var(--navy)}
.btn:active{box-shadow:0 1px 0 -1px var(--gold-press),0 6px 12px -8px rgba(8,14,32,.5)}
.btn-sm{min-height:50px;padding:12px 20px;font-size:.98rem;box-shadow:0 4px 0 -1px var(--gold-press)}
.btn-ghost{background:transparent;color:var(--navy);box-shadow:inset 0 0 0 2px var(--navy);min-height:50px;padding:12px 20px;font-size:.98rem}
.btn-ghost:hover{background:var(--navy);color:var(--cream);transform:translateY(-2px)}
.txt-link{color:var(--on-navy);font-weight:600;text-decoration:underline;text-decoration-color:rgba(217,164,65,.7);text-underline-offset:.3em}
.txt-link:hover{color:#fff;text-decoration-color:var(--gold)}

/* header */
.top{background:var(--navy)}
.top .wrap{padding-block:12px}
.logo{font-family:var(--display);font-weight:600;font-size:1.22rem;letter-spacing:-.01em;font-variation-settings:"opsz" 36;color:var(--on-navy)}
.logo svg{width:34px;height:34px}
.lockup span{display:grid;line-height:1.05}
.lockup b{font-weight:600;font-size:1.12rem}
.lockup small{font-family:var(--body);font-size:.72rem;font-weight:500;letter-spacing:.01em;color:var(--on-navy-soft);margin-top:2px}
.top nav{gap:26px}
.top nav a{color:var(--on-navy-soft);font-weight:500;font-size:.93rem}
.top nav a:hover,.top nav a[aria-current]{color:#fff;text-decoration:underline;text-decoration-color:var(--gold);text-underline-offset:.4em}
.top-cta{font-size:.88rem;font-weight:700;color:var(--navy);background:var(--gold);padding:8px 15px;border-radius:999px;text-decoration:none;white-space:nowrap;transition:background-color .2s}
.top-cta:hover{background:var(--gold-hi)}
.badge{background:rgba(217,164,65,.16);color:var(--gold-soft)}

/* product page tweaks on navy */
.hero{background:radial-gradient(120% 90% at 85% 30%,var(--dusk) 0%,var(--navy) 62%)}
.hero h1{font-weight:600;letter-spacing:-.025em;line-height:1.02}
.hero h1 .mark{color:var(--gold-soft)}
.pre{background:rgba(255,255,255,.08);color:var(--gold-soft);font-family:var(--body);font-weight:600;box-shadow:inset 0 0 0 1px rgba(217,164,65,.35)}
.price{font-weight:500}
.sticker b{color:var(--navy)}
.sticker{background:var(--gold-soft)}
.q svg{color:var(--gold)}
.q blockquote{font-weight:500;font-variation-settings:"opsz" 48;letter-spacing:-.01em}
.tag{font-family:var(--body)}
.side.new .tag{background:rgba(217,164,65,.2);color:var(--gold-soft)}
.timer .run{stroke:var(--gold)}
.startdemo.in .ticks li .box{background:var(--gold);border-color:var(--gold)}
.stage{background:radial-gradient(110% 80% at 50% 0%,var(--dusk),var(--navy))}
.tab[aria-selected=true] strong{color:var(--navy)}
.tab[aria-selected=true]{box-shadow:0 10px 24px -16px rgba(20,33,61,.45),inset 3px 0 0 var(--gold)}
.steps .n{background:var(--navy);color:var(--gold)}
.faq summary{font-weight:600;font-variation-settings:"opsz" 36}
.faq summary svg{color:var(--gold-press)}
.faq-more{margin-top:26px;color:var(--ink-soft)}
.kit .more,.range .here{color:var(--navy)}
.close{background:var(--navy-ink)}
.close h2{color:#fff}
.bar{background:rgba(13,23,48,.96)}
.back-shop{margin-top:30px;font-weight:600}
.back-shop a{display:inline-flex;align-items:center;gap:8px;text-decoration:none}
.back-shop svg{width:18px;height:18px;color:var(--gold-press)}
.price-note{font-family:var(--body)}
.minitable th{font-family:var(--body)}

/* ---------------- home hero: a shop that climbs ---------------- */
.h-hero{background:radial-gradient(90% 120% at 100% 0%,#24396A 0%,var(--navy) 55%),var(--navy);color:var(--on-navy);padding-block:clamp(48px,6vw,88px) clamp(64px,7vw,104px);overflow:hidden;position:relative}
.h-hero .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.12fr);gap:40px;align-items:center}
.h-copy h1{font-size:clamp(3rem,1.6rem + 5.2vw,6rem);color:#fff;font-weight:500;letter-spacing:-.035em;line-height:.96;margin-bottom:28px}
.h-copy h1 em{font-style:italic;font-weight:400;color:var(--gold);display:inline-block}
.h-story{font-size:clamp(1.06rem,1rem + .3vw,1.22rem);color:var(--on-navy-soft);max-width:33em;margin-bottom:34px;line-height:1.6}
.h-act{display:flex;flex-wrap:wrap;align-items:center;gap:18px 26px;margin-bottom:28px}
.h-facts{display:flex;flex-wrap:wrap;gap:8px 20px;font-size:.88rem;color:var(--on-navy-soft)}
.h-facts span{display:inline-flex;align-items:center;gap:7px}
.h-facts svg{width:16px;height:16px;color:var(--gold)}
.btn svg{width:19px;height:19px}

.stairs{position:relative;aspect-ratio:1/0.86;width:100%}
.stair{position:absolute;width:58%;display:block;text-decoration:none;transition:transform .5s var(--ease)}
.stair img{width:100%;filter:drop-shadow(0 28px 30px rgba(4,9,24,.5))}
.stair{width:54%}
.stair.s0{left:-2%;bottom:0;z-index:3}
.stair.s1{left:24%;bottom:24%;z-index:2}
.stair.s2{right:-3%;top:0;z-index:1}
.stair:hover{transform:translateY(-8px)}
.plate{position:absolute;z-index:6;text-decoration:none;animation:rise .9s calc(.5s + var(--i) * .16s) var(--ease) both;display:flex;flex-direction:column;background:var(--cream);color:var(--navy);padding:8px 13px 9px;border-radius:10px;box-shadow:0 14px 24px -14px rgba(4,9,24,.7);line-height:1.15}
.plate b{font-family:var(--display);font-weight:600;font-size:1rem;letter-spacing:-.01em}
.plate em{font-style:normal;font-size:.76rem;font-weight:600;color:var(--ink-soft);margin-top:2px}
.plate::before{content:"";position:absolute;left:-1px;top:12px;bottom:12px;width:3px;border-radius:2px;background:var(--gold)}
.plate.p0{left:3%;bottom:5%}.plate.p1{left:33%;bottom:28%}.plate.p2{right:1%;top:42%}
.plate:hover b{text-decoration:underline;text-decoration-color:var(--gold)}
.stairs-mark{position:absolute;left:4%;top:2%;width:22%;color:var(--gold);opacity:.9;z-index:0}
.stairs-mark svg{width:100%}
@keyframes rise{from{opacity:0;transform:translateY(48px)}}
.stair{animation:rise .9s calc(.15s + var(--i) * .16s) var(--ease) both}
.stairs-mark{animation:rise 1s .05s var(--ease) both}
.stair:hover{animation:none;opacity:1}

/* ---------------- shelves ---------------- */
.shelves h2,.featured h2,.buying h2,.rules h2{font-size:clamp(2rem,1.3rem + 2.6vw,3.3rem)}
.shelf-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:24px}
.shelf{border-radius:22px;padding:clamp(24px,3vw,38px);display:flex;flex-direction:column;gap:16px;text-decoration:none;color:var(--ink);position:relative;overflow:hidden}
.shelf.live{background:var(--navy);color:var(--on-navy);transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.shelf.live:hover{transform:translateY(-4px);box-shadow:0 30px 50px -30px rgba(20,33,61,.7)}
.shelf.live h3{color:#fff}
.shelf.live p{color:var(--on-navy-soft)}
.shelf.soon{background:var(--paper);box-shadow:inset 0 0 0 1.5px var(--line)}
.shelf h3{font-size:clamp(1.7rem,1.3rem + 1.2vw,2.3rem)}
.shelf-sub{font-size:.95rem;margin-top:6px}
.shelf.live .shelf-sub{color:var(--gold-soft)!important}
.shelf.soon .shelf-sub{color:var(--ink-soft)}
.shelf-tag{display:inline-block;font-size:.76rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:5px 11px;border-radius:999px;margin-bottom:14px}
.live .shelf-tag{background:var(--gold);color:var(--navy)}
.soon .shelf-tag{background:var(--sand);color:var(--ink-soft)}
.shelf-thumbs{display:flex;justify-content:center;align-items:flex-end;gap:0;margin:8px 0 4px;min-height:180px}
.shelf-thumbs img{width:30%;max-width:150px;border-radius:4px;box-shadow:0 18px 26px -16px rgba(0,0,0,.7);transition:transform .5s var(--ease)}
.shelf-thumbs img:nth-child(1){transform:rotate(-7deg) translate(14px,6px)}
.shelf-thumbs img:nth-child(2){transform:translateY(-14px);z-index:2;position:relative}
.shelf-thumbs img:nth-child(3){transform:rotate(7deg) translate(-14px,6px)}
.shelf.live:hover .shelf-thumbs img:nth-child(1){transform:rotate(-10deg) translate(4px,0)}
.shelf.live:hover .shelf-thumbs img:nth-child(2){transform:translateY(-26px)}
.shelf.live:hover .shelf-thumbs img:nth-child(3){transform:rotate(10deg) translate(-4px,0)}
.shelf .more{display:inline-flex;align-items:center;gap:8px;font-weight:700;color:var(--gold);margin-top:auto}
.shelf .more svg{width:18px;height:18px;transition:transform .3s var(--ease)}
.shelf.live:hover .more svg{transform:translateX(4px)}

/* email capture (Kit-ready) */
.signup{margin-top:auto;display:grid;gap:8px}
.signup label{font-size:.88rem;font-weight:600}
.signup-row{display:flex;gap:10px;flex-wrap:wrap}
.signup input[type=email]{flex:1 1 220px;min-height:50px;font:inherit;font-size:1rem;color:var(--ink);background:var(--cream);border:1.5px solid #CFC3AA;border-radius:12px;padding:12px 14px;transition:border-color .2s,box-shadow .2s}
.signup input[type=email]::placeholder{color:#8A8F9C}
.signup input[type=email]:focus{outline:none;border-color:var(--navy);box-shadow:0 0 0 4px rgba(217,164,65,.35)}
.signup .btn{flex:0 0 auto}
.signup-note{font-size:.84rem;color:var(--ink-soft)}
.signup.err input{border-color:#B4462B}
.signup.err .signup-note{color:#9B3A22;font-weight:600}
.signup.wait .signup-note{color:var(--navy);font-weight:600}

/* ---------------- featured product rows ---------------- */
.prows{display:grid;gap:clamp(28px,4vw,56px)}
.prow{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,4vw,64px);align-items:center;padding-bottom:clamp(28px,4vw,56px);border-bottom:1px solid var(--line)}
.prow:last-child{border-bottom:0;padding-bottom:0}
.prow.flip .prow-img{order:2}
.prow-img{display:block;background:radial-gradient(80% 70% at 50% 45%,#fff 0%,var(--sand) 100%);border-radius:22px;padding:clamp(16px,3vw,36px)}
.prow-img img{transition:transform .6s var(--ease)}
.prow-img:hover img{transform:translateY(-6px) rotate(-.6deg)}
.line-chip{display:inline-flex;align-items:center;gap:8px;font-size:.8rem;font-weight:600;color:var(--focus);margin-bottom:12px}
.line-chip::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--focus)}
.prow-name{font-size:clamp(1.6rem,1.2rem + 1.4vw,2.3rem);margin-bottom:12px}
.prow-name a{text-decoration:none;color:var(--ink)}
.prow-name a:hover{text-decoration:underline;text-decoration-color:var(--gold);text-decoration-thickness:2px}
.prow-hook{font-family:var(--display);font-style:italic;font-size:1.18rem;line-height:1.35;color:var(--ink);margin-bottom:10px;max-width:28em;font-variation-settings:"opsz" 24}
.prow-for{color:var(--ink-soft);max-width:32em;margin-bottom:22px}
.prow-act{display:flex;flex-wrap:wrap;align-items:center;gap:14px 22px}
.prow-price{font-size:.92rem;color:var(--ink-soft)}
.prow-price b{font-family:var(--display);font-weight:600;font-size:1.6rem;color:var(--ink);margin-right:4px;vertical-align:-2px}

/* ---------------- buying steps ---------------- */
.buying{background:var(--navy);color:var(--on-navy)}
.buying h2{color:#fff}
.buying .lede{color:var(--on-navy-soft)}
.h-steps{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;position:relative}
.step{display:grid;gap:8px;align-content:start;padding:28px 26px 30px;border-radius:18px;background:rgba(255,255,255,.04);box-shadow:inset 0 0 0 1px rgba(255,255,255,.1);position:relative}
.step:nth-child(2){transform:translateY(-18px)}
.step:nth-child(3){transform:translateY(-36px)}
.step-n{width:48px;height:48px;border-radius:14px;background:var(--gold);color:var(--navy);display:grid;place-items:center;margin-bottom:10px}
.step-n svg{width:23px;height:23px}
.step b{font-family:var(--display);font-weight:600;font-size:1.35rem;color:#fff;letter-spacing:-.01em}
.step>span:last-child{color:var(--on-navy-soft);font-size:.97rem}
.h-steps{padding-top:36px}

/* ---------------- rules ---------------- */
.rule-list{list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 48px;margin-top:12px}
.rule-list li{display:grid;gap:4px;padding:22px 0;border-top:1px solid var(--line)}
.rule-list b{font-family:var(--display);font-weight:600;font-size:1.3rem;letter-spacing:-.01em;font-variation-settings:"opsz" 36}
.rule-list span{color:var(--ink-soft);max-width:34em}

/* ---------------- closing ---------------- */
.h-close{position:relative;overflow:hidden}
.close-mark{display:block;width:72px;margin:0 auto 18px;color:var(--gold)}
.h-close h2{font-size:clamp(2.2rem,1.4rem + 3vw,3.8rem);font-weight:500}

/* ---------------- collection page ---------------- */
.c-hero{background:radial-gradient(90% 120% at 100% 0%,#24396A 0%,var(--navy) 55%);color:var(--on-navy);padding-block:clamp(40px,5vw,72px)}
.c-hero .crumbs{color:var(--on-navy-soft)}
.c-hero .crumbs a{color:var(--on-navy)}
.c-hero h1{font-size:clamp(2.6rem,1.6rem + 4vw,5rem);color:#fff;font-weight:500;letter-spacing:-.03em;margin-bottom:18px}
.c-hero h1 span{display:block;font-style:italic;font-weight:400;font-size:.42em;color:var(--gold);letter-spacing:-.01em;margin-top:8px}
.c-sub{font-size:1.15rem;color:var(--on-navy-soft);max-width:36em;margin-bottom:22px}
.c-chips{list-style:none;display:flex;flex-wrap:wrap;gap:8px}
.c-chips li{font-size:.82rem;font-weight:600;padding:6px 12px;border-radius:999px;background:rgba(255,255,255,.07);box-shadow:inset 0 0 0 1px rgba(255,255,255,.14)}
.c-list{padding-top:clamp(48px,6vw,80px)}
.c-list .prow-name{font-size:clamp(1.7rem,1.2rem + 1.6vw,2.5rem)}

/* ---------------- footer ---------------- */
footer{background:var(--navy-ink);color:var(--on-navy-soft);font-size:.9rem;padding-block:56px 110px}
footer .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.6fr);gap:36px 48px}
.f-brand .logo{color:#fff}
.f-tag{font-family:var(--display);font-style:italic;font-size:1.15rem;color:var(--gold-soft);margin-top:12px}
.f-cols{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.f-cols h2{font-family:var(--body);font-size:.76rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--gold);margin-bottom:10px}
.f-cols a{display:block;color:var(--on-navy);text-decoration:none;padding:3px 0;overflow-wrap:anywhere}
.f-cols a:hover{text-decoration:underline;text-decoration-color:var(--gold)}
.f-fine{grid-column:1/-1;display:grid;gap:6px;padding-top:24px;border-top:1px solid rgba(255,255,255,.1);font-size:.84rem}
footer a{color:var(--on-navy)}

/* read pages */
.readpage .read h1{font-weight:500}

/* ---------------- responsive ---------------- */
@media (max-width:1060px){
  .top.shop nav{gap:18px}
  .top.shop nav a:nth-child(4){display:none}
}
@media (max-width:900px){
  .h-hero .wrap{grid-template-columns:1fr;gap:0}
  .h-copy{display:contents}
  .h-copy h1{order:0}.stairs{order:1;margin-bottom:26px!important}.h-story{order:2}.h-act{order:3}.h-facts{order:4}
  .stairs{max-width:560px;margin:0 auto;width:100%}
  .shelf-grid{grid-template-columns:1fr}
  .prow{grid-template-columns:1fr}
  .prow.flip .prow-img{order:0}
  .h-steps{grid-template-columns:1fr;padding-top:0}
  .step:nth-child(n){transform:none}
  .rule-list{grid-template-columns:1fr}
  footer .wrap{grid-template-columns:1fr}
  .top.shop nav{display:none}
}
@media (max-width:700px){
  .top .wrap{gap:10px}
  .h-copy h1{font-size:clamp(2.7rem,12.5vw,3.6rem);margin-bottom:20px}
  .h-act .btn{flex:1 1 100%}
  .h-story{font-size:1.02rem;margin-bottom:24px}
  .h-facts{gap:6px 16px;font-size:.84rem}
  .stairs{max-width:400px}
  .h-act{gap:14px}
  .h-act .txt-link{margin-inline:auto}
  .plate{padding:6px 10px 7px}.plate b{font-size:.86rem}.plate em{font-size:.68rem}
  .f-cols{grid-template-columns:1fr 1fr}
  .f-cols div:last-child{grid-column:1/-1}
  .signup .btn{flex:1 1 100%}
  .shelf-thumbs{min-height:140px}
  .top-cta{padding:7px 12px;font-size:.82rem}
  .logo{font-size:1.08rem}
  .lockup small{font-size:.68rem}
}
@media (prefers-reduced-motion:reduce){.stair,.stairs-mark{animation:none}}

/* ---------------- pricing trio (FUNNEL-PRICING-SOP) ---------------- */
.trio{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;align-items:stretch;margin-top:8px}
.opt{align-content:start}
.opt .btn{margin-top:auto}
.opt{position:relative;background:var(--paper);border-radius:20px;padding:26px 24px 24px;display:grid;gap:6px;justify-items:start;box-shadow:inset 0 0 0 1.5px var(--line)}
.opt img{width:96px;border-radius:4px;box-shadow:0 12px 20px -12px rgba(0,0,0,.5);transform:rotate(-3deg);margin-bottom:12px}
.opt h3{font-size:1.35rem}
.opt-count{font-size:.86rem;font-weight:600;color:var(--focus)}
.opt-for{color:var(--ink-soft);font-size:.95rem;margin-bottom:8px}
.opt-price{color:var(--ink-soft);font-size:.9rem;margin:4px 0 10px}
.opt-price b{font-family:var(--display);font-weight:600;font-size:2.2rem;color:var(--ink);margin-right:4px;vertical-align:-4px}
.opt-price s{display:block;font-size:.85rem}
.opt .btn{width:100%}
.opt-see{font-size:.9rem;font-weight:600;margin-top:6px}
.opt.mid{background:var(--navy);color:var(--on-navy);box-shadow:0 30px 50px -30px rgba(20,33,61,.8);transform:translateY(-14px)}
.opt.mid h3,.opt.mid .opt-price b{color:#fff}
.opt.mid .opt-count{color:var(--gold-soft)}
.opt.mid .opt-for,.opt.mid .opt-price{color:var(--on-navy-soft)}
.opt.mid .opt-see{color:var(--on-navy)}
.opt-flag{position:absolute;top:-13px;left:24px;background:var(--gold);color:var(--navy);font-size:.76rem;font-weight:700;padding:5px 12px;border-radius:999px}
.trio-note{margin-top:22px}
/* thank-you page */
.ty-mark{width:56px;margin:0 0 18px}
.ty-offer{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:28px;align-items:center;background:var(--paper);border-radius:22px;padding:28px;margin-top:36px;box-shadow:inset 0 0 0 1.5px var(--line)}
.ty-offer h2{font-size:1.7rem!important;margin:0 0 4px!important}
.ty-offer h3{font-family:var(--body);font-size:1rem;font-weight:700;letter-spacing:0;color:var(--focus);margin:0 0 8px}
.ty-offer .prow-act{margin-top:16px}
.txt-link.dark{color:var(--navy)}
@media (max-width:900px){.trio{grid-template-columns:1fr;gap:26px}.opt.mid{order:-1}.ty-offer{grid-template-columns:1fr}}

.c-hero .wrap{position:relative}
.c-fan{position:absolute;right:20px;top:50%;width:min(40%,460px);height:300px;transform:translateY(-46%)}
.c-fan img{position:absolute;width:44%;border-radius:4px;box-shadow:0 26px 36px -18px rgba(0,0,0,.7);animation:rise .9s calc(.1s + var(--i) * .14s) var(--ease) both}
.c-fan img:nth-child(1){left:0;top:14%;transform:rotate(-8deg)}
.c-fan img:nth-child(2){left:28%;top:0;z-index:2}
.c-fan img:nth-child(3){right:0;top:14%;transform:rotate(8deg)}
@media (max-width:1060px){.c-fan{display:none}}
@media (max-width:900px){.opt.mid{transform:none}}

/* ---------------- hidden delivery pages (/d/<slug>/) ---------------- */
.deliver .top .logo{pointer-events:none}
.badge{display:inline-flex;align-items:center}
.dl-hero{background:radial-gradient(110% 90% at 90% 0%,#24396A 0%,var(--navy) 58%),var(--navy);color:var(--on-navy);padding-block:clamp(36px,5vw,72px) clamp(44px,6vw,84px)}
.dl-hero .wrap{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);grid-template-areas:"head mock" "card mock";gap:28px 56px;align-items:start}
.dl-head{grid-area:head}
.dl-mock{grid-area:mock;align-self:center}
.dl-card{grid-area:card}
.dl-chip{display:inline-flex;align-items:center;gap:8px;background:rgba(217,164,65,.14);box-shadow:inset 0 0 0 1px rgba(217,164,65,.4);color:var(--gold-soft);font-size:.86rem;font-weight:600;padding:6px 14px 6px 8px;border-radius:999px;margin-bottom:22px}
.dl-chip svg{width:22px;height:22px;color:var(--gold)}
.dl-hero h1{font-size:clamp(2.5rem,1.5rem + 4vw,4.6rem);font-weight:500;letter-spacing:-.035em;line-height:.98;color:#fff;margin-bottom:18px}
.dl-hero h1 em{display:block;font-style:italic;font-weight:400;color:var(--gold)}
.dl-lead{font-size:clamp(1.04rem,1rem + .3vw,1.2rem);color:var(--on-navy-soft);max-width:30em}
.dl-mock img{width:100%;filter:drop-shadow(0 30px 34px rgba(4,9,24,.55))}
.dl-files{list-style:none;display:grid;gap:12px}
.dl-file{display:grid;grid-template-columns:auto minmax(0,1fr) auto;align-items:center;gap:16px;background:var(--cream);color:var(--navy);text-decoration:none;border-radius:16px;padding:16px 16px 16px 18px;box-shadow:0 5px 0 -1px rgba(156,116,38,.55),0 18px 30px -18px rgba(4,9,24,.7);transition:transform .2s var(--ease),box-shadow .2s var(--ease)}
.dl-file:hover{transform:translateY(-2px)}
.dl-file:active{transform:translateY(2px);box-shadow:0 1px 0 -1px rgba(156,116,38,.55)}
.dl-ico{width:46px;height:46px;border-radius:12px;background:var(--navy);color:var(--gold);display:grid;place-items:center}
.dl-ico svg{width:24px;height:24px}
.dl-txt{display:grid;gap:1px;min-width:0}
.dl-txt b{font-family:var(--display);font-weight:600;font-size:1.18rem;letter-spacing:-.01em;line-height:1.2}
.dl-txt small{font-size:.88rem;color:var(--ink-soft);line-height:1.35}
.dl-txt em{font-style:normal;font-size:.76rem;font-weight:700;letter-spacing:.05em;color:var(--gold-press);margin-top:3px}
.dl-go{display:inline-flex;align-items:center;gap:8px;background:var(--gold);color:var(--navy);font-weight:700;font-size:.95rem;padding:12px 16px;border-radius:12px;white-space:nowrap}
.dl-go svg{width:20px;height:20px}
.dl-file:hover .dl-go{background:var(--gold-hi)}
.dl-folder{font-size:.9rem;color:var(--on-navy-soft);margin-top:16px}
.dl-folder a,.dl-save a{color:var(--on-navy);text-decoration-color:rgba(217,164,65,.8)}
.dl-save{display:flex;gap:12px;align-items:flex-start;margin-top:18px;padding:14px 16px;border-radius:14px;background:rgba(255,255,255,.06);box-shadow:inset 0 0 0 1px rgba(255,255,255,.1);font-size:.92rem;color:var(--on-navy-soft);line-height:1.5}
.dl-save svg{width:20px;height:20px;flex:none;color:var(--gold);margin-top:2px}
.dl-save b{color:#fff}
.qs{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.qs li{display:grid;grid-template-columns:auto 1fr;gap:14px;background:var(--paper);border-radius:18px;padding:22px;box-shadow:inset 0 0 0 1.5px var(--line)}
.qs-n{width:40px;height:40px;border-radius:50%;background:var(--navy);color:var(--gold);font-family:var(--display);font-weight:600;font-size:1.2rem;display:grid;place-items:center}
.qs b{display:block;font-family:var(--display);font-weight:600;font-size:1.16rem;letter-spacing:-.01em;line-height:1.25;margin-bottom:4px}
.qs li span:not(.qs-n){display:block;color:var(--ink-soft);font-size:.95rem;line-height:1.5}
.dl-start .lede{margin-bottom:28px}
.dl-up .ty-offer{margin-top:0}
.dl-eyebrow{font-size:.78rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--gold-press);margin-bottom:6px}
.dl-up .ty-offer h2{font-size:clamp(1.6rem,1.2rem + 1.4vw,2.2rem)!important;margin:0 0 10px!important}
.dl-up .ty-offer p{color:var(--ink-soft)}
.dl-up .fine{margin-top:14px}
.dl-cols{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px}
.dl-more h2{font-size:clamp(1.5rem,1.2rem + 1.2vw,2.1rem)}
.dl-tools{display:grid;gap:10px}
.dl-tool{display:grid;grid-template-columns:1fr auto;align-items:center;gap:2px 14px;padding:16px 18px;border-radius:14px;background:var(--paper);box-shadow:inset 0 0 0 1.5px var(--line);text-decoration:none;color:var(--navy);transition:box-shadow .2s}
.dl-tool:hover{box-shadow:inset 0 0 0 2px var(--gold)}
.dl-tool b{font-weight:700}
.dl-tool span{grid-column:1;color:var(--ink-soft);font-size:.92rem}
.dl-tool svg{grid-column:2;grid-row:1/3;width:20px;height:20px;color:var(--gold-press)}
.dl-help p{color:var(--ink-soft);margin-bottom:14px}
.dl-help .dl-lic{background:var(--sand);border-radius:12px;padding:14px 16px;color:var(--ink)}
.dl-foot{padding-block:32px 40px}
.dl-foot .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 24px}
.dl-foot p{font-size:.84rem}
@media (max-width:900px){
  .dl-hero .wrap{grid-template-columns:1fr;grid-template-areas:"head" "card" "mock";gap:22px}
  .dl-mock{max-width:420px;margin:6px auto 0}
  .qs{grid-template-columns:1fr;gap:12px}
  .dl-cols{grid-template-columns:1fr;gap:40px}
}
@media (max-width:700px){
  .dl-hero{padding-block:24px 40px}
  .dl-chip{margin-bottom:14px;font-size:.8rem}
  .dl-hero h1{font-size:clamp(2.2rem,10.5vw,3rem);margin-bottom:12px}
  .dl-lead{font-size:1rem}
  .dl-file{grid-template-columns:auto minmax(0,1fr);gap:12px 14px;padding:14px}
  .dl-ico{width:40px;height:40px}
  .dl-go{grid-column:1/-1;justify-content:center;padding:13px}
  .dl-txt b{font-size:1.08rem}
  .dl-up .prow-act .btn{flex:1 1 100%}
  .dl-up .prow-act .txt-link{margin-inline:auto}
  .ty-offer{padding:20px}
}
.f-contact{color:var(--on-navy);max-width:22em;line-height:1.5}